The inspiration of the Gubi Beetle Collection was found in the insect world as Gam Fratesi has been looking closely at the anatomy, aesthetics and movement of a beetle. Selecting a beetle as source of inspiration is based on the design duo's fascination of how the external shell supports and protects the creature's body, and its gentle and charming look. The design of the collection reinterprets the characteristic elements of the beetles’ sections: shape, shells, sutures, rigid outside and soft inside.