The designers Andreas Lund and Jacob Rudbeck have taken their starting point for the design in the iconic shape of a bell, Normann Copenhagen Bell Lamp. The lamp's rounded silhouette and matt surface give it the impression of having been cast. The white inner side reflects the light, which falls like a cone and provides practical lighting for several purposes. The designers have payed special attention to the details, emphasizing the gathering point between the cord and the lamp itself in a contemporary way. The tactile differences between the materials create a clean, minimalistic look. The smooth aluminum against the soft rubber creates a discrete but impactful play of materials, giving life to the design.